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– Interaction and communication with your target audience and people in your community – Creating a solid brand identity and positive brand association You can achieve a wide variety of goals but some of the more common goals include : How Can Social Media Marketing Help You Achieve Your Marketing Goals? This isn’t to say that other networks should be ignored, each business is different, but being informed will allow you to better understand where to put the majority of your time, money and effort. For example, a business that relies on highly visual advertising such as clothing, travel and e-commerce will benefit greatly from platforms like Instagram and Pinterest.įor business-to-business, or B2B, platforms like Twitter and LinkedIn would be more beneficial. Pretty much all businesses will benefit from a quality presence on Facebook, the most popular and widely used social network, but certain businesses will lend themselves better to other social networks. Your strategy will depend on the type of business you run. What message do you want to convey to your audience that will compel them to follow, recommend and ultimately visit or purchase from you?.How does your audience use social media and what channels are they active on?.What specific goals do you want to achieve for your business through social media marketing?.Here are some questions to ask yourself when creating your goals : If you start without a clear social strategy then you will soon end up lost and frustrated. Start With a PlanĪlways consider what your business goals are before you begin creating a marketing campaign. In this article we will be giving you the basics, as well as sharing some expert tips and training to improve the online presence of your business.
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This can be done with a dedicated content strategy involving daily posts, sharing and interaction as well as by taking advantage of the very powerful paid social media advertising options. This includes actions like posting creative text, images, videos, competitions and other content that drives people to follow and interact with your brand and over time turn them (and their friends/family) into customers. Social media marketing, or SMM, is an internet marketing strategy that involves creating and sharing content on the various social media networks in order to drive brand awareness, reach a wider audience, and achieve your marketing goals.